Hyundai

Automotive industry

    HYUNDAI_01

    To reflect the fundamental values of the Hyundai brand - creativity, humanity and harmony - the showroom was designed with intertwining curves to assert the wholeness and continuity of the volume, itself evocative of grandeur and coherence. The symbolism in no way detracts from this modern, scalable and durable marketing tool focused on the future and customer service. The architectural setting encompasses all the activities in a coherent whole, and the shell in particular creates a fluid resonance between all the spaces. The result is a feeling of movement and harmony. The back wall is a giant screen, a tool for events and branding. It acts like a second shop window, in line with Hyundai's space and ambitions.

    Programme: creation of commercial premises

    Client: Hyundai Motor France

    Location:

    Surface area: 520 m² (5,597.23 ft²)

    Services: call for tenders, declarations

    Partners: Korus

    Total budget: €1.5 M

    Delivery: NC